Direct marketing fundamentals are now becoming the same fundamentals for all marketers. In order to produce strategic marketing tactics, you have to know who your customer is, analyze, test, and measure their change in behavior based on your tactics. It doesn’t matter if you specialize with online or offline tactics. The fundamentals are now the same for all marketers.
Social Media is a channel that needs measurement. Many believe that it is inexpensive and therefore, it doesn’t require the results. However, Social Media takes a lot of time to keep up and time is money. The article from eMarketer shows how companies measure web traffic as their results. However, I think you should look at so much more. It can be used as database acquisitions or even better, purchases on an E-commerce site.
The article below discusses options that companies are starting to take today for email opt outs. I know I get bombarded everyday with so many emails but I don’t always want to opt out. Some of the content provided is very relevant to me. While other content sent by the same company may not be. Now businesses are starting to give us options. When you choose to opt-out, you can be directed to changing frequency, choosing exact types of content or simply a different channel of recieving the content such as RSS feeds or Facebook. Check out the article and give me your thoughts.
Consumers have gotten into the habit of buying books, shoes, TVs, toys and jewelry online, so why not paper towels, shampoo and cereal? Consumer packaged goods marketers are looking for ways to change shoppers habits and now they can measure those changes through Alice.com.
via Alice.com Connects CPG Marketers and Consumers – eMarketer.
Are there privacy issues when companies target consumers with online ads based on their online activity or is it just great marketing using relevant content? You be the judge.
The artcle below is a great example how a founder of a company has looked at the trends in the market and compared it to his own business. He then goes on to define how he has adjusted his marketing tactics, specifically website, to reach his audiences needs.
Marketing Roadmap Determining Target Market
Every Marketing Plan needs a “Plan” or in this case a road map. The first step in your road map is knowing your target market. This presentation will ask you questions and guide you through the process of understanding your target market.
